A peek into the future: the emerging market perspective

A peek into the future: the emerging market perspective

Predicting the future is useful, adopting these changes before they make you irrelevant is absolutely critical, and predicting how these changes will alter consumer behaviour is extremely vital in creating ‘new value’. After the introduction of the internet, its vast business implications on online shopping had not been predicted. The internet led to the quick rise of e-commerce, which caused drastic changes in user behaviour and therefore disrupted conventional commerce out of no where.